“The chemistry behind serums means that they can be highly concentrated to deliver very specific benefits,” explains Kuldeep Knox, founder of Chāmpo haircare. “Because they are usually composed of very small molecules, they are readily absorbed by hair, which means you can use less and get more value for money. They can be easily formulated to deliver a wide range of results, such as adding volume, managing frizz, and protecting against heat or pollution damage.”
With so many fantastic hair serums on the market, however, it’s easy to get overwhelmed when trying to find the perfect match. That’s why I’ve created the ultimate edit of hair serums for every hair type and concern. Happy hair incoming.